Commerce Search: Google Attempts to Boost Online Stores With Boringness
Google's tentacles extend everywhere online, including e-commerce--thanks to Google Checkout, for one. But now it's got a new system, Commerce Search, which companies can use to inject smart search skills into their online stores. Just in time for the holiday season.
In its introduction to the new system, Google explains exactly why it's getting into this business: E-shopping continues to boom, but many sites haven't optimized their e-shopping experience yet. And with an 8-second limit on the average visitor deciding to stay or shop elsewhere, there's lots of potential customers being missed.
Which is where, of course, Google enters the fray. Its main goal is to add some of Google's goodness to commercial sites, enabling faster product location, smart searching, product filtering, and so on. Its technology, borrowed and enhanced from the search site and other Google systems, would seem ideal for small- to medium-sized e-businesses who don't want the difficulty and expense of designing their own e-shops to be that sophisticated. Check out the Google promo clip below.
Rest of article: http://www.fastcompany.com/blog/kit-eaton/technomix/commerce-search-googles-attempt-boost-online-stores-add-boringness?1257437385
